Brand/Property: Rutu MahaSanskruti
Client: Rutu Group of Companies
Agency: ShyBuzz
Premise: Rutu MahaSanskruti intended to celebrate
Maharashtrian culture by giving a platform to revive and promote the cultural
treasures of Maharashtra and provide its glorious folk arts the pedestal it
deserves on the special of Maharashtra Day, May 1st, 2015.
Its mission was to use all the latest marketing mediums long
with the most creative expressions to carve out a niche for the event in the
heart and minds of art connoisseurs and general public at large. To seamlessly
bring together technology, artistry, and marketing for the overall welfare of
Maharashtrian Folk arts was its raison d'être.
Responsibility: ShyBuzz was asked to contribute as Brand
Consultants, Digital Media Strategists, Branding Partner and Creative
Evangelists.
Conclusion: In the end, Rutu MahaSanskruti was a huge
success. ShyBuzz was proud to be part of such an enterprising and noble
endeavour.
ShyBuzz looks forward to doing its part, working in tandem
with all our partners, in making Rutu MahaSanskruti one of the most prominent
events in India.
Here's a synopsis of the Case Study:
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